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our ingredient philosophy
let's talk transparency
testing, testing. 1, 2, 3.All of our formulas are tested under the supervision of a dermatologist. Every product is developed by experienced scientists in our R&D lab and is then tested at independent facilities in a closely supervised manner on a representative group of consumers including those with sensitive skin.
products! ingredients! formulas!We are ingredient-conscious. Formulating with effective and safe ingredients is something we take very seriously. We adhere to the strictest safety standards and we’re committed to ingredient transparency. An open and honest relationship with our customers is of utmost importance to us. Any questions you have regarding our ingredients or products, don’t hesitate to reach out to us at firstname.lastname@example.org.
discover some of our skin-smart, natural ingredients:
Shea butter is rich with antioxidants. Translation? It’s quick to soak in, and slow to come off — nourishing, moisturizing, and protecting the skin’s natural oils for lasting hydration.
Cocoa butter is an emollient. An emmoli-what? It means it adds a protective layer of hydration to fight off the enemies of healthy skin (we’re talkin’ to you cold weather, sun, and indoor heat).
The buzz on beeswax? Used as a thickening agent and stabilizer aka ingredient peacekeeper, beeswax also has moisturizing, calming and healing benefits for even the most sensitive skin types. Smooth, creamy and nourishing: yes please.
Olive oil keeps moisture from evaporating from your skin. Think of it as a luscious lip lagoon of never-ending hydration.
Jojoba oil (pronounced Ho-Ho-ba). Not only fun to say, also a powerhouse ingredient. Jojoba Oil is plant-derived and makes for a gentle, non-greasy, light-weight moisturizing agent. Plus it has anti-inflammatory, antibacterial and antioxidant properties…your skin thanks you in advance.
Sunflower Seed Oil helps skin retain its moisture ‘cause it’s rich in Vitamin E, A, C, and D (trust us, those are the good ones).
Guess what? Aloe Vera is not just for wicked sunburns. Jam-packed with antioxidants, it provides moisture and antibacterial properties that won’t irritate your skin.
Go coconuts for this ingredient. Coconut oil gets into the skin better than other oils for a deep, moisturizing effect. Plus, it keeps you lookin’ young in the sun as one of the most powerful age fighters found in nature.
Just like a watchdog standing guard, castor oil’s skin conditioning powers help keep natural moisture inside.
Good on your toast, better on your skin. Avocado Oil provides soothing properties without that slick, oily feel.