<body><meta charset="UTF-8" /><meta name="viewport" content="width=device-width, initial-scale=1" /><link href="file:///Marketing/Canada/Editorials_webintegration/Simone%20Olivero%20/BlogPostAssets/styles/blogPostStyle.css" rel="stylesheet" type="text/css" /> <!--The following script tag downloads a font from the Adobe Edge Web Fonts server for use within the web page. We recommend that you do not modify it.--><script>var __adobewebfontsappname__="dreamweaver"</script><script src="" type="text/javascript" data-mce-src="http://use.edgefonts.net/montserrat:n4:default;source-sans-pro:n2:default.js"></script><script> window.onload = function() { setTimeout(function() { obApi('track', 'Time on Page 60'); }, 60 * 1000); setTimeout(function() { obApi('track', 'Time on Page 90'); }, 90 * 1000); } </script> <div id="mainwrapper"> <header><!--************************************************************************** Header starts here. It contains Logo and 3 navigation links. ****************************************************************************--></header> <div id="content"> <section id="mainContent"><!--************************************************************************ Main Blog content starts here ****************************************************************************--> <h1><!-- Blog title -->Why eos Crystal Will Be Your New Lip Balm Addiction</h1> <div id="bannerImage"><img src="https://cdn.shopify.com/s/files/1/0102/6949/1258/t/3/assets/description_image_eos_crystal_lip_balm_addiction_1_jpg?17150116217434481680" alt="" /></div> <p><em>BY Tomoko Takeda Canel</em></p> <h2><!-- Tagline -->eos—the brand that made lip balms Instagrammable—is back and better than ever.</h2> <p>Meet <a href="/eos-crystal-lip-balm" target="_blank" rel="noopener noreferrer"><span style="font-size: large; color: #ca006c;"><strong> Crystal</strong></span></a>, the first-ever wax-free, jewel-inspired lip balm that’s crystal-clear! While it might be the brand's prettiest innovation yet, there’s much more to ‘like’ than meets the eye. Here are 5 reasons why <strong>eos Crystal Lip Balm</strong> is so double-tap worthy</p> <br /> <h3><strong>It feels luxe! </strong></h3> <p><strong>eos Crystal</strong> isn’t goopy or sticky—it’s the total opposite! Devoid of wax and infused with a delicious blend of five pure oils and clear shea butter, this Lucite-clear balm glides on like silk and feels oh-so-light yet it won’t pull a disappearing act in the way other balms can. The formula sinks in quickly, so you won’t feel the need to reapply like every other minute. But we won’t blame you if you do—it leaves the healthiest shine behind and the yummy flavors (Hibiscus Peach and Vanilla Orchid!) are seriously addictive.</p> <h3><strong>It’s weightlessly hydrating!</strong></h3> <div class="profilePhoto"><img src="https://cdn.shopify.com/s/files/1/0102/6949/1258/t/3/assets/description_image_eos_crystal_lip_balm_addiction_2_jpg?12879726029499448705" alt="" /></div> <p>Given that the skin on your lips has no oil glands and is one of the thinnest on the entire body, it’s more prone to dryness than the rest of the skin, explains dermatologist Jeannette Graf, MD, assistant clinical professor of dermatology at Mount Sinai Medical Center in New York City. While a thick, wax-based balm may seem like the only solution, <strong>eos Crystal</strong> is packed with lightweight yet effective moisturizers that can soften even the most winter-chapped lips in a single swipe. Just scan the ingredient list and you’ll find a who’s who of hydrating superstars—shea butter, coconut and avocado oils, to name a few. Shea butter is a creamy nut butter that seals water into the skin, she says. Coconut and avocado oils are rich in vitamins and antioxidants, and are great for soothing and healing chapped lips.</p> <br /> <h3><strong>It’s vegan! </strong></h3> <p>Walk down the beauty aisle at your local drugstore and you’ll be hard-pressed to find a lip balm that’s free of animal-derived ingredients. Many are off-limits to vegans since they’re formulated with ingredients like beeswax or lanolin—which are great moisturizers, but not vegan-friendly ones, says green beauty expert Amanda Jo of Organic Bunny. Luckily, <strong>eos Crystal</strong> is cruelty-free and doesn’t contain ingredients from bees or sheep (or any other animal!) so you can swipe, hydrate and protect your lips without having to worry about your furry friends.</p> <br /> <h3><strong>It primes your pout!</strong></h3> <p>Bold lips are having a major moment—Matte! Ombre! Sparkly!—but can’t seem to find a lipstick that won’t bleed or dry out your lips? The problem might not be your lipstick but the lip balm that you’re using to prep them. Not just any balm will do, says New York-based makeup artist Laramie. Petroleum jelly-based balms and ones with slick textures don’t layer well underneath lipstick since they’re too slippery and can cause lipstick to slip and slide, she explains. However, <strong>eos Crystal</strong> creates the perfect canvas since its lightweight formula sinks in beautifully. Laramie suggests conditioning your lips with 3 or 4 swipes as the first step of your makeup routine and applying lipstick as the very last step. This will give your balm enough time to fully absorb and prime your lips for color, she says.</p> <h3><strong>It’s multi-purpose!</strong></h3> <div class="profilePhoto"><img src="https://cdn.shopify.com/s/files/1/0102/6949/1258/t/3/assets/description_image_eos_crystal_lip_balm_addiction_3_jpg?17341683525137966794" alt="" /></div> <p>Why use it on just your lips when it can do so much more? This amazing multitasker can help you get gorgeous from head to toe. In addition to softening dry elbows and cuticles, <strong>eos Crystal</strong> can smooth flyaways around the hairline for instant polish. Plus, it doubles as an amazing highlighter, says Laramie. Simply glide it directly along the highest point of your cheekbones to impart a soft sheen that will instantly perk up your complexion. “This is the area that catches the light and picks up the most shine when you move and turn your head,” she says. It’s perfect for midday touchups!</p> <aside id="authorInfo"><!-- The author information is contained here --> <h2>Tomoko Takeda Canel</h2> <p>Tomoko Takeda Canel is a freelance beauty writer and editor based in New York City. Her work has appeared in women's magazines such as PEOPLE StyleWatch, Seventeen and Health. Her current beauty obsessions: multimasking, face oils and SPF.</p> </aside> </section> <footer><!--************************************************************************ Footer starts here ****************************************************************************--></footer> </div> </div> </body>