eos holiday express campus tour
official recap
This November, our Holiday Express Campus Tour hit the road and made its way to five East Coast campuses—George Washington University, University of North Carolina at Chapel Hill, Winston-Salem State University, Virginia Commonwealth University, and Rutgers University–New Brunswick.
From 10 a.m. to 4 p.m., we welcomed more than 4,000 students, giving them a festive break between classes and the very first look (and taste!) at our Limited-Edition Holiday Collection.
Students cozied up with hot cocoa and coffee inspired by our Cashmere scents—Cocoa, Caramel, Peppermint, and Vanilla. At our fully loaded toppings bar (marshmallows, syrups, cookie crumble, peppermint pieces… you name it), every drink became a personalized holiday treat that brought our fragrance notes to life.
One of the biggest moments of the tour? Our giant present photobooth. Students stepped inside to snap a digital holiday postcard, capturing both stills and GIFs powered by SimpleBooth. After sharing their content on social, they unlocked a spin at our prize wheel for a chance to score extra eos goodies. We loved seeing the stream of content from every campus—check out the highlights from creators like Audrey, Jessica, and Madison below:
- Audrey's Holiday Express recap
- Jessica's on-campus experience
- Madison's festive takeover
- Winston-Salem State University's YouTube Video
And of course, you can explore even more posts by searching #eoscampusexpress on Instagram and TikTok.
But the Holiday Express Campus Tour wasn’t just about fun—it was also about spreading joy. At each stop, we surprised one student with a $500 Home for the Holidays travel voucher, helping them return home to spend the season with the people (and pets!) they love most. It quickly became the most heartwarming part of our day.
From cozy drinks and photo-ready memories to meaningful giveaways, the Holiday Express Campus Tour brought connection, comfort, and community right when students needed it most. We loved meeting everyone, sharing our scents, and spreading a little extra holiday cheer across the East Coast.
