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our ingredient philosophy

let's talk transparency

Ingredients content

only the best for you, babe

We are committed to creating products with the best ingredients, while also being mindful of the impact on our planet. Many of our formulas contain sustainably sourced ingredients, including shea butters, oils and beeswax.

testing, testing. 1, 2, 3.

All of our formulas are tested under the supervision of a dermatologist. Every product is developed by experienced scientists in our R&D lab and is then tested at independent facilities in a closely supervised manner on a representative group of consumers including those with sensitive skin.

products! ingredients! formulas! 

We are ingredient-conscious. Formulating with effective and safe ingredients is something we take very seriously. We adhere to the strictest safety standards and we’re committed to ingredient transparency. An open and honest relationship with our customers is of utmost importance to us. Any questions you have regarding our ingredients or products, don’t hesitate to reach out to us at

discover some of our skin-smart, natural ingredients:

shea butter

Shea butter is rich with antioxidants. Translation? It’s quick to soak in, and slow to come off — nourishing, moisturizing, and protecting the skin’s natural oils for lasting hydration.

cocoa butter

Cocoa butter is an emollient. An emmoli-what? It means it adds a protective layer of hydration to fight off the enemies of healthy skin (we’re talkin’ to you cold weather, sun, and indoor heat).


The buzz on beeswax? Used as a thickening agent and stabilizer aka ingredient peacekeeper, beeswax also has moisturizing, calming and healing benefits for even the most sensitive skin types. Smooth, creamy and nourishing: yes please.

olive oil

Olive oil keeps moisture from evaporating from your skin. Think of it as a luscious lip lagoon of never-ending hydration.

jojoba oil

Jojoba oil (pronounced Ho-Ho-ba). Not only fun to say, also a powerhouse ingredient. Jojoba Oil is plant-derived and makes for a gentle, non-greasy, light-weight moisturizing agent. Plus it has anti-inflammatory, antibacterial and antioxidant properties…your skin thanks you in advance.

sunflower seed oil

Sunflower Seed Oil helps skin retain its moisture ‘cause it’s rich in Vitamin E, A, C, and D (trust us, those are the good ones).

aloe vera

Guess what? Aloe Vera is not just for wicked sunburns. Jam-packed with antioxidants, it provides moisture and antibacterial properties that won’t irritate your skin.

coconut oil

Go coconuts for this ingredient. Coconut oil gets into the skin better than other oils for a deep, moisturizing effect. Plus, it keeps you lookin’ young in the sun as one of the most powerful age fighters found in nature.

castor seed oil

Just like a watchdog standing guard, castor oil’s skin conditioning powers help keep natural moisture inside.

avocado oil

Good on your toast, better on your skin. Avocado Oil provides soothing properties without that slick, oily feel.

no nasties allowed!!

we’ll pass on these

Smooth skin, no sacrifices. Our products are made for everyone to enjoy and we know that certain ingredients can be harmful for different reasons. Whether an ingredient can be overly harsh and drying to the skin or, more seriously, linked to a range of health concerns, we maintain a thorough, up-to-date list of restricted ingredients to keep our products safe and maintain the highest-quality standards.

Here's a list of restricted ingredients that are *not* found in our products:

– Parabens
– Phthalates
– Formaldehyde
– Triclosan
– Talc
– Hydroquinone
– Toluene
– Coal Tar
– Oxybenzone
– Gluten
– GMOs

best of the best flavors & fragrances

Our delightful flavors and fragrances have been making people smile from the start. We work with some of the most discerning fragrance houses to develop quality flavors and fragrances in strict accordance with global standards and recommended guidelines set forth by Research Institute for Fragrance Materials, Inc. (RIFM) and International Fragrance Association (IFRA).

Our commitment to transparency to empower consumers to make informed decisions around their personal care products extends to our use of fragrances. We exceed industry standards and disclose potential fragrance allergens on products as identified by the Scientific Committee on Consumer Safety, an advisory board to the European Union.

We continue to work with our fragrance suppliers to provide more information around what goes into our fragrance blends. Here, customers will find a list of fragrance components above 0.01% that are present in our product collections. We create our fragrances based on the below palette, which adheres to IFRA and RIFM standards and guidelines.